Maintaining sustainable growth while producing the finest tea, empowering our farmers and the surrounding communities, and bringing goodness to our consumers.
Our mission is to pick up the Indian tea industry, one leaf at a time — a mission that we undertake via empowering our farmers with knowledge and the latest technological tools, preserving our natural resources and putting them to best use.
As a man who started his career in farming, Dr. Shetty is keen on reviving the Indian tea industry in particular and reinvigorating the agricultural sector in general. Our aim is to pick up the tea industry, one leaf at a time. A mission for which, we undertake a multi-disciplinary approach:
increasing our production by 3,000,000 kg over the next 6 years by planting 7,500,000 extra Bushes in our existing fields.
introducing profitable agricultural diversification by making use of our empty arable land to producealternative, high-value commodities, such as avocados.
recruit & retain skilled work force by securing better working conditions, ensuring improved compensation schemes and by empowering fer,ers through education.
maximising usage of water resources and ameliorating the efficiency of irrigation/drainage management to increase rain-fed production.
TRANSFORMING OUR PROCESSES BY INSTIGATING AGRI – TECHNOLOGY & PRECISION FARMING TO ENHANCE YIELD, EFFICIENCY, AND PROFITABILITY.
CAPITALIZE ON OUR RAINFOREST CERTIFICATION (EXPECTED IN 2020) TO EXPORT OUR TEAS TO THE WORLD.
TAPPING INTO UNEXPLORED GLOBAL & LOCAL MARKETS, AND POSITIONING INDIA TEA AS A HOUSEHOLD STAPLE. A BEVERAGE, APPRECIATED BY CONNOISSEURS AND MAINSTREAM CONSUMERS ALIKE.
