Empowering the tea farmers community is a multi-disciplinary mission that we are proud to embark on. After all, we depend on 26,000 tea farmers at our estates, and they depend on us. It’s our responsibility and our ultimate goal to improve their lives in every possible way. Whether it’s ensuring they have better accommodation, healthcare and education, or making improvements at the core of our agricultural methods, every endeavor we undertake has the benefit of our communities at heart.
We believe that improving the farmers’ living conditions is an absolute necessity for the future of the industry as a whole. And it all begins with better accommodation. Our approach is to develop the farmer villages on several scales. Among other things, this includes providing easier access to clean drinking water, healthier food, affordable electricity, and modern sanitation services.
Having our farmers at heart, we have several planned and ongoing projects that aim to make their lives better.
BETTER HOUSING WITH BETTER SANITATION
EASIER ACCESS TO CLEAN DRINKING WATER
EXPANDING OUR NETWORK OF SCHOOLS & HOSPITALS TO SERVE OUR COMMUNITIES
From low wages to the scarcity or even lack of affordable educational facilities, tea plantation farmers face many challenges when it comes to offering themselves and their families proper education opportunities. And this creates an infinite loop of poverty and illiteracy.
We work hand in hand with governmental and non-governmental organizations, by funding, creating and delivering effective educational programs for tea farmers and their families. By doing so, we are not only creating a better life for our farmers today, but we are also creating a better future for the younger generations, who hold the future of the industry itself.
The challenging living conditions and poor education have a drastic impact on the health of our tea plantation farmers. This – in turn – severely affects the whole industry, as poor personnel health is the main reason for the persistent problem of absenteeism, especially during harvest seasons. That’s why providing better healthcare systems is one of our top priorities, a mission that we tackle on two levels:
The social challenges arising in communities with poor living conditions are endless: youth unemployment, alcoholism, gender discrimination, and domestic violence, just to mention a few. Change is more than an ambitious goal. It’s an absolute necessity for which we need every possible hand. That’s why we believe in empowering our farmers. Because we believe that those who are living through such challenges must have a say in how to tackle them, and can best create and deliver their own action plans to do so
New Agri-technologies have the power to revolutionize the tea plantation industry and make farmers’ lives better in two ways.
On one end, using advanced solutions, such as autonomous pesticide drones, for example, will create better and safer working conditions, as it spares our farmers the health hazards associated with manual spraying.
And on the other, using advanced technologies is sure to increase the capacity of the industry. We aim at going from the current 11 million kilos a year, to 50 million kilos, thereby making tea plantation employment a more profitable and rewarding career for our farmers.